*Hi everyone,* *I wanted to remind you about the Friday deadline *to apply to CPB’s new, free *Digital Transformation Program. That’s this Friday, October 15th*. *You can find the application here*: *http://poy.nu/DTP <http://poy.nu/DTP>* . As you are aware, CPB has partnered with the Poynter Institute to develop and deliver this customized program for 75 public media CEO/GMs and their teams. The new program will provide coaching, educational webinars, exercises and resources on the strategies, methodologies, and tools for adopting best practices to transform your organization’s digital operations and culture to become more audience-centric. It will also help you and your station become more agile and learn how to leverage digital content, technologies, channels, and data to reach, engage, and convert new and diverse audiences and grow revenue. This program is designed to be flexible so as to allow you to select your preference for the optimal timeframe and cohort to join. For details on the program please visit*:* *Digital Transformation Program <https://www.cpb.org/Digital-Transformation-Program>*. I encourage everyone, but especially smaller stations to take advantage of this impactful program to accelerate your station’s digital transformation efforts. Stay well, Frank *Frank Lanzone, Jr. * President ~ General Manager KCBX Inc. ~ California Public Radio 4100 Vachell Lane San Luis Obispo CA 93401 805-549-8855